In the past few years, short-form content has been on the rise with the boom of Tik Tok and the introduction of Instagram/Facebook reels and YouTube Shorts. While many are quick to dismiss these tools as unapproachable or unimportant, there are many ways you can use these platforms to your advantage to help grow your company and showcase your work. Here at Gulf Coast Studios, we aim to grow our YouTube channel. One method we use to accomplish this is re-editing and uploading older videos to the Shorts format. This enables us to have a steady stream of content while also showing off previous work to new people.
What are some ways you’re trying to grow your platform?
